Our Story

Greek Fashion Room was founded in April 2014 in the Medieval Town of Rhodes, with a clear vision: to showcase and promote emerging Greek designers.

The unique aesthetic and talent of Greek creators quickly gained the attention of both locals and visitors from across Greece and abroad. The store became a point of reference, building a community of people who love contemporary Greek fashion and creativity.

In 2018, the Rhodes physical store completed its journey, and Greek Fashion Room continued exclusively online through its e-shop. This transition allowed the brand to grow even further, bringing Greek designers closer to every corner of the country — and beyond.

In May 2020, Greek Fashion Room returned to physical retail by opening a new store in Nafpaktos, at 45 Tzavella Street. In October 2024, the store moved to a more central and iconic location: the port of Nafpaktos, at 14 Noti Botsari Street. ( GFR Store )

Today, whether you visit our store in Nafpaktos or browse our online shop, you’ll discover curated collections from renowned Greek designers of clothing, jewelry, and accessories — including Peace and Chaos, Nadia Rapti, Mallory the Label, Ciel Concept, Abstracto, Chaton Clothing, Greek Archaic Kori, Individual Art Leather, Elena Athanasiou, Sunset go, Eveleya, Dorina Savva and many more.
A world of inspiration, style, and Greek creativity awaits you.